I was on the phone today with a new client — a woman who runs a large trade association. During the 2 years since she was hired, she has had her head down focusing internally. Now, with the organization on a sound financial footing, she’s ready to be a part of the larger conversation in her field – to “be the voice for this sector.” She has a chance to build the organization’s credibility in their community and get “a seat at the table where decisions are being made.”
Like most leaders of organizations she admitted she has some challenges to overcome: she is not a great public speaker, she has little time and few resources and her board is not yet aligned with her external focus. However, as a visionary leader, she is quite clear that she needs to play a much bigger game for herself and her organization. So, she asked, “How should I get started?”
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